Killanoodle

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Chi Chi

Hand-made charms that celebrate our lumps and bumps

Client

Chi Chi

Role

Brand identity, art direction, packaging, design

Live

@_chichi_charms

The brief

The brief

Killanoodle collaborated with the talented Lee Peery to bring Chi Chi, her hand-made charm brand, to life through branding and Instagram.

Photography: Jonny Valiant

Brandy glass wearing a Chi Chi charm
Black-and-white editorial portraits wearing Chi Chi earrings
Chi Chi Instagram feed on two phones
Web banner: our unique bits
Red nails on a crystal glass with a boob charm, animated
Chi Chi box with charms in compartments
Web banner: keeping glasses safe around the world
Chi Chi still-life banquet table with candles and charms
Brandy glass wearing a Chi Chi charm
Red nails on a crystal glass with a boob charm, animated
Black-and-white editorial portraits wearing Chi Chi earrings
Chi Chi box with charms in compartments
Chi Chi Instagram feed on two phones
Web banner: keeping glasses safe around the world
Web banner: our unique bits
Chi Chi still-life banquet table with candles and charms

Next project

Brand identity for sculptural fine jewellery

UNTD2 →