Killanoodle

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Mimikai

A fresh take on insect repellent

Client

Mimikai

Role

Brand identity, packaging, product design

Live

mimikai.com

The brief

The brief

Founded by Stephanie Watson and Michelle Arnau, Mimikai is an exciting, fast-growing brand making plant-powered, EPA-registered, DEET-free insect repellents. Killanoodle brought the brand to life through brand identity and creative direction.

Photography: Jonny Valiant

Hand holding the Mimikai 1 oz spray up against a cloudy sky
Mimikai Kids spray with cap off
Hand holding Mimikai on a beach towel with oranges and sunglasses
Mimikai postcard: girl in pink sunglasses poking her tongue out
Mimikai postcard: kids fishing on a jetty
Animated post: a mosquito landing on a boy’s nose
Mimikai 3.4 oz spray with cap off
Mimikai sprays on a striped deck chair with a net bag of oranges
Hand holding Mimikai above a pool
Mimikai postcard: boy with binoculars in a tent
Hand holding the Mimikai 1 oz spray up against a cloudy sky
Mimikai 3.4 oz spray with cap off
Mimikai Kids spray with cap off
Mimikai sprays on a striped deck chair with a net bag of oranges
Hand holding Mimikai on a beach towel with oranges and sunglasses
Hand holding Mimikai above a pool
Mimikai postcard: girl in pink sunglasses poking her tongue out
Mimikai postcard: boy with binoculars in a tent
Mimikai postcard: kids fishing on a jetty
Animated post: a mosquito landing on a boy’s nose

Next project

Two albums, two national tours

Guy Sebastian →