The Oaks

Three venues rebranded for a Sydney icon, The Oaks Hotel

Client

The Oaks

Role

Brand identity, collage art, art direction, packaging, wayfinding

The brief

The brief

The launch of Alala’s and Taffy’s in late 2019 was the biggest redevelopment in The Oaks’ 133-year history. Killanoodle was commissioned to rebrand three venues: Taffy’s, The Take Away and Alala’s.

Taffy's menus and coaster
Large-scale collage wall panels
Cocktail on Taffy's branded paper
Take Away packaging and stickers
Taffy's Sports Bar blade sign
Neon hot dog sign
Schnitzel on Taffy's branded paper
Taffy's 3D lettering on the venue facade
Taffy's menus and coaster
Taffy's Sports Bar blade sign
Large-scale collage wall panels
Neon hot dog sign
Cocktail on Taffy's branded paper
Schnitzel on Taffy's branded paper
Take Away packaging and stickers
Taffy's 3D lettering on the venue facade

Next project

Large-scale collage, wayfinding and the rebrand of The Winston

The Winston →